We’ve all done it — tossed something in the machine on a hopeful guess, only to pull out a shrunken jumper or a blazer that’s lost its shape. The good news is that knowing whether to wash or dry clean isn’t guesswork at all. After 40+ years caring for North London’s wardrobes, here’s how we decide — so you can too.
Start with the care label
That little square of symbols inside the collar or seam is the manufacturer’s instructions, and it’s the first thing to check. The key one is the circle: a plain circle means “dry clean only,” and a circle with a line through it means “do not dry clean.” A tub of water symbol means it’s safe to wash — the number inside is the maximum temperature.
If the label says dry clean only, take it at its word. That instruction usually means the fabric, dye, structure or trims won’t survive water — and once damage is done, it can’t be undone.
When dry cleaning is the safer choice
Dry cleaning uses gentle solvents instead of water, which is kinder to fabrics that water can shrink, warp or fade. Reach for it when you’re dealing with:
- Structured garments — suits, blazers and coats, where washing can ruin the internal shaping and canvas.
- Delicate fabrics — silk, wool, velvet, cashmere and anything embellished, beaded or sequinned.
- Tailored or lined pieces — where the outer fabric and the lining might shrink at different rates.
- Set-in or oily stains — solvents lift grease and oil-based marks that water struggles with.
When washing is perfectly fine
Plenty of everyday clothes don’t need the dry cleaner at all. Cottons, linens, most synthetics and sturdy knits are usually happy in the machine — as long as you follow the label’s temperature and separate your colours. Washing at home is cheaper and greener, so there’s no need to over-clean things that don’t require it.
The grey area: “dry clean” vs “dry clean only”
Here’s a distinction that trips people up. A label that says “dry clean” (without “only”) is a recommendation — the safest route, but not the sole option for an experienced hand. “Dry clean only” is a firm instruction. When you’re unsure which camp a garment falls into, it’s always worth asking rather than risking it.
A quick cheat sheet
- Suits, blazers, coats → dry clean
- Silk, wool, cashmere, velvet → dry clean
- Beaded or embellished eveningwear → dry clean
- Cotton tees, linens, everyday synthetics → wash
- Oil or grease stains → dry clean
- “Dry clean only” label → always dry clean
When in doubt, just ask
The rule we’d give any customer is simple: if a garment is expensive, sentimental or you’re genuinely not sure, don’t gamble on the machine. Our team inspects every item and chooses the right method for its fabric — and we’re always happy to take a quick look and advise.
We collect from your door across Stoke Newington, Hackney, Finsbury Park and the rest of North London, clean everything properly, and have it back to you — usually within 48 hours.
Not sure how to treat something? Book a free collection and leave it to us.
